According to deloitte. 92 percent of meical professionals and healthcare providers believe achieving a better patient experience is the top desire outcome for their digital transformation efforts while patient experience and engagement is the top area for investment for 88 percent of survey respondents. Deloitte insights about healthcare deloitte insights about healthcare in the pharmaceutical industry. Brands are using autonomous technologies such as artificial intelligence (ai) and machine learning (ml) to gain a greater understanding of their audience. How to Perform an SEO Audit.
Another marketing challenge for meical brands
Another marketing challenge for meical brands and providers is adopting a multichannel approach to their marketing strategies. 63 percent of pharma marketers new data believe that adopting a multichannel online and offline approach produces the best results. But. With so many processes and functions to consider during the digital transformation process. Achieving a multichannel marketing approach can be a slow process. If you develop a comprehensive digital strategy from the start of your transformational journey. You will not only accelerate the process.
You will also achieve multichannel marketing
But you will also achieve multichannel marketing outcomes that align with your specific organizational outcomes. Explore: our digital Mobile List marketing strategy blueprint for the pharma industry will help to guide your strategy while our podcast ‘the pulse of healthcare marketing’ can help you figure out how to communicate with customers and increase brand awareness. Wrap up: digital transformation in healthcare pharma brands and healthcare providers must evolve their field sales and marketing models to seize the opportunity to test bold new ways of thinking and working – such as driving b2b leads through linkein. Virtual engagement is here to stay. How to Perform an SEO Audit.
