15. Write an introduction
Write a few introductory lines to clarify what you’re going to talk about. This saves your readers time and makes them more likely to continue reading.
16. Create the ultimate guide
If you have a complex topic to cover, consider creating a guide and dividing it into chapters instead of putting everything on one page. With a guide, you’ll be able to cover all the details and keep your readers coming back for more details a second time. This guide improves indexing, generates more traffic, and ultimately leads to better rankings. You can leverage the Topic Cluster .
17. Overuse case studies
Case studies generate significantly more traffic than other content. This type of detailed content is preferred because it is based on real evidence.
18. Make your content readable
It may sound silly! The easier the content is to read, the more likely it is that your readers will share it. Focus on one concept per paragraph. No more, no less.
19. Don’t try to please everyone.
Focus on the top 20% (Pareto’s Law) of your target audience when writing for the web. Write content that attracts the people most likely to convert into customers.
20. Don’t write for nothing.
Long-form content offers more value to readers, but only if it’s high-quality. If you write a long article just for the sake of it, it won’t work. Always add value. Remember: quality is also what will get your content shared.
SEO tips
21. Write longer content
Does longer content rank higher in search? It definitely does (see SEMRush’s latest study ). Longer content (over 1,500 words) also allows you to offer more value to readers, helping you establish your authority and expertise.
22. Surf the long tail
Ranking for high-volume keywords is difficult, especially if your site is new. That’s where long-tail keywords (keywords longer than 3 words) come to the rescue. By refining your keyword strategy, you can significantly reduce your competition while increasing traffic and conversions.
23. Look for intention
You should always make sure that the content and terms you use perfectly match the user’s intent. When readers find your content, they want to get all the answers and detailed information, without having to visit other sites or return to Google. Tell them everything: it will positively affect your ranking.
24. Give answers
Here’s another way to take advantage of the long tail: When people have questions, they type them into Google. When you answer those questions with insight and credibility as a content writer, your content ranks higher, engages, and sells. Tip: Use Google’s “people also ask” box to find questions.
25. Forget about absolute keyword density
Absolute keyword density is an SEO myth. While it’s important to include strong keywords in your content and not “over-optimize,” there’s no evidence that search engines favor any particular density.
26. Do you speak Word Embedding?
Rather than focusing on keyword density, you should pay more attention to word embedding. Using related keywords, synonyms, and grammatical variations not only improves your chances of ranking in SERPs, but also prevents redundancy in your content. Try Seoquantum’s semantic optimization right away .
27. The fresher the better
Regularly updating your content is important for search engines. Google favors newer, more relevant posts because that’s what searchers want. Your readers and prospects want the same thing: accurate, up-to-date information.
28. Cover trending topics
Since we’re on the topic of content freshness… Covering new topics and trends in your industry is a great way to quickly reach the top of the SERPs (search results page).
29. Tie it all together
Links to relevant resources and references within the body of your content can provide more value to your readers. What’s more, search engines consider websites with outbound links to trusted blogs and sites to be more reliable. This improves your SEO.
30. Link internally too
Internal links to other pages on your site are also important. Why? Because internal links add value and improve the user experience. Additionally, search engines want to offer users an expert on a topic, so expand your content by spreading it across multiple pages. Your internal link structure and tree structure also affect your site’s crawlability, meaning its indexing by search engines.
31. Be unique
Plagiarism will penalize you. Not to mention, people don’t want to read copied text. Be unique and original. Use anti-plagiarism tools to counter duplication.
32. Use optimized anchors
Include the right anchors for each of your links . Describe the content of the target page and avoid “learn more” or “click here” links that don’t add anything. In general, using anchors improves search engine rankings.
33. Get rid of irrelevant keywords
When developing a keyword list for your content, always refine the list and keep only the most relevant ones. This way, you’ll have a better chance of generating traffic and ranking at the top of the SERPs. Remember: one SEO content = one intent = multiple keywords
34. Use SEO tools
Similarly, there are many free SEO tools and resources available online that can help writers with SEO. Here’s a comprehensive list of the best SEO tools .
35. Use semantic SEO tools
There are tons of handy online tools to help you with your SEO writing. All it takes to find them is a quick Google search. You can get started right away with our semantic enhancer .
Tips on engagement and promotion
36. Monitor the statistics
Tracking metrics like page views, bounce rate, and time spent on site can give you insight into how users and search engines perceive your content. This can give you the information you need to refine and replicate it.
37. Use the call to action
What’s high-performing content without a call to action? It’s the button that will get your readers to do what you want them to do, which is usually the goal of your content. Many action words are very useful for this.
38. Use email marketing
Promote your content through email! Ask your audience to read it. Encourage them to share it. Once search engines notice increased activity, they usually reward your efforts.
39. Engage influencers in your industry
By quoting influencers in your industry, you make your content authoritative. Some will share your message on their networks. This is a way to attract attention and generate more traffic.
40. Use the sandwich for lists
When writing a list of X points, make sure to put the most important points at the top and bottom of the list. Information in the middle is rarely noticed. Search engines also love lists, so they should also contain keywords, which will improve your ranking.
41. Use the sentences under the calls to actions
Place text near the buttons visitors need to click. The text will act as an additional persuasive element. This works well when combined with a call to action. These phrases can be incentives, testimonials, or deadlines (like a “limited offer”). These short messages will help increase conversions because readers will feel more encouraged to take action.
42. Encourage sharing
Sharing on social media drives more traffic, generates more backlinks, and spreads your content across the web.
To make it easy for readers to share your content, place sharing buttons in convenient locations or use widgets. Also, consider the social media platforms your audience uses most. Don’t use all the options in your sharing widget; you don’t want to scare them off.
Your turn. Did you find these web writing tips helpful? Did I miss anything? Share your experience in the comments below.
If you’d like to take things further, I’ve prepared a beginner-friendly SEO writing course for you. This course aims to provide you with all the basic knowledge you need to create a strategy and write SEO content. Discover the SEO writing course now .