Sharing content on social media, which can be done through social media management platforms , seems to be mandatory for companies that want to stay relevant in the age of digital communication. At least that’s what Capterra’s new survey points out. After addressing the social networks most use by respondents […]
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Occupying the third position, it is worth noting that 17% of respondents show interest in receiving information about products and services through influencers or celebrities. Not surprisingly: research publish by Valor Econômico shows Mobile List that Brazil is the place where digital influencers are most relevant to the purchase decision. […]
In this context, SEO tools can be relevant to find useful keywords and hashtags, while photo editing software and graphic design tools can be appli in creating the graphic part, as they allow you to retouch photos, make montages or create promotional ads. Also, a third (34%) of respondents say […]
Regardless of the category to be work on, the possibility of developing creative content on social networks is unlimit. However, it is important to observe some particularities of each segment. For example, for brands relat to tourism and leisure, an approach option is to bet on content that can inform […]
Social networks to follow artists and celebrities Compared to other social networks, Instagram also stands out in terms of “following influencers”, since 44% carry out this action on the social network. In the case of TikTok, this percentage Mobile List reaches 35%, while in Kwai it is 26% – both […]
Part of Brazilians’ social life seems to take place online. A study shar by the Estado de Minas newspaper show that Brazil is the third country in the world that uses social networks the most , with Brazilians spending almost four hours a day connect to these platforms. In this […]
Sales channel in WhatsApp, specifically, it is possible to create a product catalog in the application’s business account. Thus, every time a customer contacts you through this channel, they will have easy access to the options menu. The apps Mobile List with the most users are from the same company […]
The use of TikTok by respondents In the case of generation Z, among the Capterra survey respondents, TikTok consolidates itself as the social network most used by this age group, displacing platforms with more market time, such as Instagram (19%) and Facebook (17%). In addition to TikTok, another video social […]
Respondents from generation X, born between 1965 and 1977, mainly use Instagram, Facebook and WhatsApp – the three platforms reach a total of 22%. In the case of baby boomers (from 1946 to 1964), there is a slight preference for Facebook (13%), follow by Instagram (12%) and WhatsApp (12%). Most […]
Study highlights In this article, we explore some of the key points relat to the use of social networks, such as the most use platforms and how much time people spend on them on average. Below, check out some of the main data shar: WhatsApp is the most Mobile List […]
The concern is not for nothing, since phishing –electronic communication with fraudulent links– is the most frequent digital attack on small and medium-sized companies (SMEs) . Among survey participants who have never shopp via social media and are not interested in doing so, cybersecurity also stood out among the impediments: […]
The information is in the chart below: Types of products purchas via social media In addition, it is important to highlight that 8 out of 10 (84%) respondents who have already made purchases via social networks stat that they tend to purchase different products on these channels compar to their […]
