Gone is the time when, to situate ourselves in some event, we had to turn on the TV or tune in a radio station.
Today, all it takes is a quick search on the internet to find someone live blogging about any event, whether through social media or other channels.
This phenomenon has a profound impact on the behavior of the internet user, who gives more value to content broadcasted in real-time.
Therefore, several sectors, including companies and news agencies, are already moving to create structures that allow the development experience guide of live experiences, enabling higher audience engagement.
Do you want to know what you need to dominican republic phone number data benefit from a live experience strategy? In this text, we will address:
- What is a live experience?
- What are the benefits of a live experience strategy?
- Who can benefit from live experience?
- How to set a live experience strategy?
- How are brands using live experience?
- What are the best live experience tools?
Keep Reading!
What is a live experience?
Content production on the internet doesn’t stop. Brands, journalists, entertainers, and others fight for the attention of an increasingly distracted audience, which is more demanding than ever.
To attract and retain their interest, it’s necessary to offer quality experiences.
Live experiences are excellent in this experience guide sense. As they happen in real-time, they generate feelings of exclusivity and urgency in the audience. Unlike videos published on social media, for example, live contents are available for a limited time.
A live experience can take several formats, such segmentation to contextualize your business data as lectures, webinars, or live-blogging. The important thing is for you to know what kind of content is most suitable for your buyer persona, considering their characteristics and the current phase of the marketing funnel.
Besides being attractive to the user, live experiences also motivate their interaction.
As long as you create them on quality platforms, your content can include features such as quizzes and Q&As, excellent for engaging the europe email audience, and collecting data.
In the next topic, we will talk more about these advantages.
What are the benefits of a live experience strategy?
You should already know that engagement is the key to success in Digital Marketing.
There is no point in having numerous followers on social media, for example, if they do not interact with your content. For a profitable relationship, your leads need to be active.
There is nothing better to engage them than to offer live experiences. Do you know why? Its because this kind of content enables something vital: customization.
By allowing your audience to interact experience guide in real-time with the content, you can structure it in the best way to meet the persona’s demands.
Consumer 4.0, the dominant profile in the modern market, also gives a lot of value to brands that let them actively participate in the experience.
Real-time events are excellent opportunities to allow the user to intercede with opinions and suggestions, guiding the content’s development.
When interacting, the user not only improves the experience itself but also generates valuable data for the company. This type of action is essential for your brand to understand better the persona’s behavior, including their motivations, needs, and wants.
Remember when we talked about the potential inclusion of quizzes? These questionnaires represent a ludic and effective way to collect data about the audience.
Based on the answers, it’s possible to determine, for example, the level of knowledge about a subject. This makes it easier to find out what funnel stage the lead is currently at.
A live experience strategy also favors the process of educating the buyer persona.
In an Ion survey, developed in partnership with Demand Metrics, 90% of professionals stated that content interactivity is an important part of the nurturing process.
In short, live experiences can attract, engage, retain, educate, and convert customers. It’s, therefore, an approach with positive impacts for the development of your entire business strategy.
Who can benefit live from experience?
Different sectors can invest in live experiences. When we speak about leads and personas, we are using a language that is very common to marketing departments.
Brands, however, are not the only ones that can benefit from the strategy.
News agencies, committed to providing relevant and informative materials to the audience, have been using live experiences more frequently.
Major press conglomerates such as CNN and NBC have profiles on Twitter to update live reports and news.
