Many marketers, and even Which is more clients, ask this question. Discover why combining SEO and content marketing is the australia telegram data ultimate weapon for web visibility.
SEO isn’t just about technical considerations for building a website, or a keyword strategy for ranking its content. SEO efforts, like keyword research and user intent, can help build a formidable content strategy . Whether you’re editing a brand’s first editorial content plan or editing an existing one, let SEO help you create a content calendar that improves brand awareness, generates and qualifies leads, and generates real ROI. Editorial planning combined with SEO is an ROI-driven content strategy.
What is a content editorial schedule?
The editorial planner is a content marketing calendar, it is a collaborative marketing resource that helps a team plan its content marketing strategy.
This publishing calendar should include all content marketing elements to be planned, such as:
- blog posts
- infographics
- email sending
- white papers
- posting comments
- …
You can schedule promotional tactics on your calendar to promote planned content, such as paid ads (Facebook Ads, Twitter Ads, etc.) or influencer marketing.
A good content calendar is based on what to consider when choosing a middle eastern database a good SEO strategy . Each content post should be tied to keyword research, user intent, and SEO best practices.
How to combine editorial planning and SEO?
An effective editorial schedule consists of visible content that attracts qualified visitors. Here are the three steps for this SEO content strategy : editorial scheduling.
1. Find ideas through keyword research
Keyword research is the first step in generating content ideas with SEO value.
First and foremost, think about your target audience! Some consultants or companies make poor assumptions about how their clients target searches. Work with salespeople who are in constant contact with your customers.
Keyword research also helps identify new trends that are likely to impact Internet users. There are several ways or tools to generate a list of keywords:
- The Adwords Keyword Planner
- Google suggested searches
- Question and Answer Websites – Sites like Quora , Yahoo Answer, etc.
- Google Trends
- Social networks: Facebook groups, Twitter, etc.
- Your customers
Google Trends for “Johnny Hallyday”.
Creating a keyword list for each piece of content will help you understand how your target audience expresses themselves in your industry and is the first step in creating an SEO content plan. Once you have a list of keyword ideas, it’s time to make sure you understand the user intent behind each word.
2. Look beyond the keyword, look for the user need
As you know from reading this: keywords are brazil data useless without user intent analysis . User intent defines what a user is looking for when they perform a search query. Google uses four types of “micro-moments” for queries to classify user intent:
- Know – The user is looking for information
- Go – The user wants to navigate to a site.
- Do (do) – The user wants more detailed instructions to perform a specific task.
- Buy : The user is ready to make a purchase.
SEOQuantum uses the Engagement Cycle , a methodology very similar to Google’s micro-moments. The SEOQuantum tool uses its algorithm to determine the typology of each query. To learn more about informational, commercial, and transactional queries, you can read the article on the SEO Engagement Cycle .
Fill in column A of an Excel spreadsheet with your list of keywords and start Googling them. Take some notes:
- Do some similar keywords produce similar results? Group them into a keyword family so you can use them in the same content.
- What types of content dominate the results? Are there a lot of infographics? Videos? “How to…” articles?
- What level of the engagement cycle do the search results address? Do they provide information? Guides? Or sales/product pages?
- What semantic concepts describe SERP?
User intent research helps web writers understand why people are searching for what they’re looking for and what they hope to find as a result. Armed with these findings, you can then create and optimize your content.
3. Prepare your SEO content calendar
Writing effective content doesn’t happen automatically; you can help yourself with an organized content calendar and semantic optimization tools like SEOQuantum.
When you’re ready to create your SEO content plan, gather your ingredients:
- Your list of keywords and ideas
- User intentions
- The user engagement cycle
- Your website
Start by mapping out important keywords, based on the user’s level of maturity in the SEO engagement cycle. Here’s an example of a small list of keywords in the SEO industry:
Next, compare these keyword + maturity level + user intent combinations with your existing content. There are three possibilities:
- If you have content that meets a user’s need, existing content can be optimized and gaps filled. Add optimization to your editorial planning.
- If you have multiple contents that meet the need, you should merge them
- If you don’t have content that meets the need, add it to your editorial schedule.
Finally, decide how often you want to update your blog content, how often you can create new resources, or how often you can create landing pages. This will help you determine how often you’ll build your editorial schedule.
The Ultimate SEO Content Strategy: Editorial Planning
An effective editorial schedule is strategic for your online visibility. For companies that only publish content on their blog, without a real content strategy or editorial schedule, this is a leap forward. Planning provides the necessary perspective to implement the right content in the right place. An editorial schedule combined with SEO optimization techniques (technical or semantic) improves brand awareness, generates leads, and promotes audience growth.
Here is an example of my content planning Excel file, let me know in the comments if you would like a copy.