Every time we are doing an analysis on one of the 4 Ps (price, promotion, placement, product) or the 6 Cs (consumer, content, community…) of your business, you need to contextualize your data and compare them to the average sector or more specifically to your competitors.
Usefulness of a competitor analysis
In other words, Doing a competitor analysis and compiling a list can be very useful as you can find out:
- what services they offer compared to you and their competitive advantage
- the pricing strategy
- their online presence on PPC, SEO and SOCIAL
Competitor analysis tools
Thanks to the internet and the sharing of information, we have the possibility of carrying out a competitor analysis in a few hours and using all the online tools available (we prefer them free ).
1 . the first online tool is called SEMRUSH , it is one of the most used as the ersion offers a lot of information that other services do not offer, as well as the exclusive possibility of examining market by market. The information you can find are:
- research competitors who offer a similar service to yours
- estimated site traffic
- presence on PPC
- presence on organic search
- keywords used
- links
2 . The second tool (my favourite) is called SIMILARWEB , it offers less information than SEMRUSH (specialized in SEO and SEM), but it largely surpasses it on the graphic level. If you need an analysis to present to your full of numbers, this is the tool for you. The information you can find are:
- estimated site visits
- average time spent on site
- bounce rate
- subdomain
- traffic sources
- links
- geographical map
- SOCIAL presence, PPC and SEO
- mobile applications
- similar sites
3 . the third tool is called COMPETE , excellent both in terms of graphics and information. In my opinion it finds competitors more similar and relevant me to Database makethan other sites.In other words, If you have to spend on a paid version, I strongly recommend this online tool as the most complete, concise and reliable.
4 . the fourth is called TRACKMAVEN , excellent for SOCIAL and CONTENT analyses, you can also find some reports, case studies and templates for compeIt Mobile List is otitive analysis.
5 . WAYBACKMACHINE and allows you to see what the website was like in the past years and therefore what changes they have made.
