Deliver messages Another important element in packaging is the information you want to convey to your customers. Apart from aesthetics, it should also contain important details about the product and other information such as:
Your packaging should include your colors, fonts, logo and tagline. The same goes for your other marketing materials.
Remember that your customer’s perception of the brand depends on what they know about you. And your job is to make sure that you’re remembered not only for your product, but also for consistently presenting your product.
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Source: Fragrantica
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It also includes one of the 4Ps in the pack which is presentation.
3. Choose an eye-catching color
62%-90% of people’s judgment database of a product is based on color.[ * ] Color triggers involuntary and psychology-driven reactions.
For example, black and gold exude sophistication and luxury, bright colors convey fun and detract from seriousness while red attracts attention.
Color also improves memory. As previously mentioned, you must choose elements that will encourage your customers to buy and remember your brand.
Packaging is no longer as simple as boring corrugated boxes
It is a multi-dollar industry and plays a key role in brand building and marketing today.
Again, the most important thing is to create an unforgettable customer buying experience for you to win the market – and good eCommerce packaging is a great start.Satisfy Your Customers With Ecommerce Packaging
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