A Simple SEO Strategy The ‘Middleman’ Method

Looking to boost organic traffic to the pages that really matter? Below is an SEO strategy for doing precisely that. Everyone’s SEO goal is the same: To rank for keywords that drive traffic and revenue. If you sell insurance, ranking for “what is insurance?” is good, but ranking for “buy insurance” is better. That’s because traffic from the latter is way more likely to convert and increase your bottom line. But ranking pages that have commercial value is difficult. A Simple SEO In this guide, I’ll introduce an SEO strategy to help. It’s called the ‘middleman’ method.

Before we dive in

Let’s get on the same page: SEO success comes largely as a result of two things: Backlinks and content. Content is crucial because you can’t rank without it. Backlinks company data are important because they act as “votes” and show search engines that your pages are worth ranking. NOTE. When I say backlinks, I’m talking about both internal and external links. Most websites have two main types of content: Informational: Think blog posts, interactive tools & calculators, and any other useful non-commercial content. Commercial: Think “money pages” that drive revenue. For ecommerce sites, that’ll be your product and category pages. For other businesses, it’ll be your landing pages. Generally speaking, people don’t want to link to commercial content like sales pages. Those have little to no value for their audience.

But they often link

To informational content like guides and reviews to: help support a point or statistic they’re mentioning. direct their visitors to helpful content that they may not want to Mobile List expand on. A Simple SEO of this theory is Hubspot. If we take a look at their top 50 most linked pages, we see that 88% of them are blog posts and free courses. You want to look for pages that fall somewhere in the middle. With such pages, a small SEO boost has the potential to lead to significantly more traffic and maybe even revenue. If you’ve set up goals and conversions in Google Analytics, then finding pages that fit the bill is as easy as pie. However, not everyone is an Analytics whizz, so here’s a quick hack for the rest of us: Paste your domain into Site Explorer, then go to the Organic Keywords report.

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