Looking to boost organic traffic to the pages that really matter? Below is an SEO strategy for doing precisely that. Everyone’s SEO goal is the same: To rank for keywords that drive traffic and revenue. If you sell insurance, ranking for “what is insurance?” is good, but ranking for “buy […]
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Looking to learn everything there is to know about 301 redirects, including how to use them to boost your organic traffic? You’re in the right place. 301 redirects are pretty simple. They’re used to redirect one webpage to another. But understanding how they relate to SEO is more complicated. In […]
Google’s index is a library of hundreds of billions of web pages. It’s what people search through when they use Google. Unless the pages on your website are in this index, there’s absolutely zero chance of them showing up in Google’s search results. But how do you know if your […]
Establishing a niche is important because it helps you attract readers who have a common interest around a topic. By going too broad, you’ll spread yourself thin, making it harder to gain meaningful traction. The niche you choose will come down to a balancing act between three things: Passion or […]
Aadvertising and title tag is a bit of HTML code used to specify the title of a webpage. It appears in Google’s search results, social media posts (if you don’t have OG tags), and in the browser tab. Here’s an example of how the code looks: <title>SEO: The Complete Guide […]
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Attract potential customers. Engage and teach how your product or service can solve their problem. […]
There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. How to […]
Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money. But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. […]
Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy. Without any know-how or marketing dollars, I read a couple […]
One common use for bulk mailing is to launch an ad campaign, and this allows you to advertise. Bulk Mail in such a way that you reach your potential customers and clients right in their own home or own office. This makes the advertising impossible to ignore, and particularly as […]
