Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams.
Despite all the growth potential that the More Sales combination of these two areas can bring to a business, it’s still rare to see cases where this is effectively done, especially outside of the US.
Even in Content Marketing and Digital Marketing strategies, which have interactivity as an important value, companies are only now realizing that interactive content is fundamental for building a positive relationship with the audience.
In this article, we’ll show 3 ways to use interactive content for sales enablement, aiming to conquer and retain more customers. We’ll talk el salvador phone number data about the following items:
- What is interactive content?
- What are the challenges in implementing sales enablement processes?
- How important is content production to the sales process?
- How can interactive content support sales enablement?
Are you interested in improving your team’s sales processes? Then keep reading!
What is interactive content?
Interactive content is a type of content with elements of interactivity, involving the user to create a highly personalized experience, thus assisting the buyer persona in finding a solution to their problem.
The main intention of the interactive content sales teams have plenty of tools to tackle prospecting is to draw the audience’s attention and entertain them, besides getting closer to the public.
That’s because nowadays, with Digital Transformation, the arrival of new applications, social media, and other native content, the dispute for people’s full attention is fierce, and the tendency is for it to become bigger.
The amount of information available on the More Sales Internet is only increasing, but people’s time during the day remains the same 24 hours as always.
To get an idea of how intense the war for attention is, according to a survey by NewsCred, people are spending, on average, only 37 seconds on blog europe email posts, which are static content.
Static content is the opposite of interactive content. Instead of actively participating in the experience, the audience reacts to it passively, without interacting.
The way out to get the audience’s full attention is then in stimulating engagement. That’s why interactive content is currently being so widely used in marketing plans.
It provides more accurate data on customer behavior, and it can also be part of a company’s sales enablement strategy.
What are the challenges in implementing sales enablement processes?
In the sales department, the situation is not very different. The urge to find ways to establish scalable and repeatable processes, helping the customer in their needs, has led to the creation of the sales enablement sector.
This sector is also responsible for aligning marketing and sales strategies to work together towards the same goals. To do so, it’s essential to ensure that the company uses the same basic approach at all stages.
The sales enablement team must always More Sales be aware of the sales process, seeking to find and implement new strategies (which may or may not come from Marketing) and new tools to improve conversions, thereby improving customer satisfaction.
In addition to research and implementation, this includes constant training of sales teams, including coaching techniques focused on getting the best out of each member.
A study by Demand Metric showed that 75% of companies surveyed said that sales enablement was able to contribute moderately or significantly to their sales.
In the same survey, 88% of the companies that had established sales enablement sectors, already considered it very strategic for business success.
How important is content production to the sales process?
In some countries, there is a shortage of qualified professionals for the sales enablement area. Even in the United States, many companies don’t have enough resources to invest in the sector. And that’s another reason to consider interactive content.
With them, it’s possible to identify gaps in the sales process that could be verified by the sales enablement, even if you have not yet created a specific team.
Together, marketing and sales can develop new possibilities that have not yet been identified. With interactive content, these possibilities are endless.
According to another survey conducted by Demand Metric, 95% of the professionals interviewed ensured that they experienced benefits from the collaboration between the marketing and sales teams.
That’s why producing content that captures useful data for later analysis of the sales sector is critical, especially for those who want to have a strong and functioning sales enablement sector that improves sales processes.
Some interactive tools, such as Quick Start from Ion, already have templates that you can use quickly in Digital Marketing strategies, avoiding wasting time with programming and code development.
It’s a great option for those who don’t work with a large sales or marketing team.
How can interactive content support sales enablement?
In the previous topic, we’ve already mentioned the importance of producing content, whether static or interactive, to help sales enablement and consequently improve the sales process.
Interactive content can go deeper into this matter since one of its main features is the ability to motivate audience interaction. By observing and collecting data, it’s possible to understand them better.
To better illustrate this, let’s look at three ways of using interactive content in the sales enablement process and convert more customers.
Check it out!
1. Alignment between marketing and sales
Combining these two sectors can bring incredible benefits to a company that can unite them around a common purpose.
While marketing attracts new prospects, educates them, and makes them hot leads for sale, the sales force can provide important feedback and insights that marketing could not have — since salespeople are closer to clients.
Everything changes with the emergence of interactive content. Now, marketing also has data to discover how the customer thinks and behaves.
This might seem to become some dispute, as marketing no longer relies so much on sales feedback to create materials more suited to the persona’s wishes.
In fact, the interactive content enhances the interaction between the two sectors, which can now exchange information about the audience and create even better content.
