by The industry and the role of the interlocutor. Typically. the larger the company. the larger the opportunity. thus the higher the score. The more align the prospect’s industry is with the industries in which the company is successful. the How the sales team higher the score. Just as the higher and more align the title. the higher the score. Here is an example: Prospect 1 is a $10 million manufacturing company and the title of the person contacting him is Chief Financial Officer.
These may include the size of the company.
Prospect 2 is a $100 million professional services company and the person they are targeting is the CEO. company is as follows: 33 is the maximum number of B2b Leads points that can be earn for each of the three categories (size. vertical and role). Prospect 1 scores 10 out of 33 for size. 33 out of 33 for vertical. because the manufacturing industry is this company’s main vertical target; and 20 out of 33 for director level person. The lead’s total score is 63. good but not great. Prospect 2 scores 33 out of 33 for size. 23 out of 33 for vertical and 33 out of 33 for position. Their total score is 89.
The lead scoring model of this
Inform future campaigns and may also provide data on how to change your lead scoring model . In general. it is important to have an ongoing Mobile List scoring program that will be optimiz over time . Is lead scoring right for my B2B company? This might be a great question to ask yourself before deciding to implement lead scoring into your business strategies. In general.
