MRACE® model in your newsletters Once you know who your message is address to the next question is what kind of reaction or action do you want the letter to elicit Is your goal to inform readers about your companys news teach the reader or get them to buy from the online store Even if you are an e-commerce entrepreneur whose only goal is to generate sales with newsletters keep in mind that your readers are interest in more than constant discounts.
Sending newsletters regularly
Therefore when it is good to remember to invest evenly in the ACT CONVERT and ENGAGE phases of the MRACE® model ACT add information to business email list the customer teach the reader something useful relat to your industry CONVERT leads to a conversion for example a purchase from an online store ENGAGE engage your existing customers e.g. ask for product reviews and rirect them to purchase.
We do marketing that brings
Get to know MRACE® model – This is how immiate results and increases your brands appeal Mobile List This is how ACE contents differ from each other ACT – informative content teaches your reader. The more aware your reader is of the benefits and necessity of your products or services the more likely he is willing to invest money in them.
