The term “smarketing” comes from the combination of sales + marketing . In short, it is a work methodology that helps marketing and sales professionals work in a more aligned and efficient way to achieve leads and online sales. Smarketing is a great strategy to optimize resources, since it helps to minimize the classic conflicts between […]
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Recommerce consists of buying and selling new or used things and it is a practice that has become popular, especially since there is some concern with the environment and more environmental awareness. Although many brands, especially within the textile sector, have begun to use organic, sustainable and recycled materials to make their […]
All this forces brands to pay more attention to prices, as well as to offer all possible information to the consumer. A return process that is as easy as possible to generate a feeling of greater confidence and security. Whenever possible, and in order to further adjust prices, products or […]
There are many ways to offer a good After Sales Service, such as technical support services. It is a service that is usually seen in computer products, machinery and software. Among others, and whose objective is to offer assistance in the event of any incident immediately. This type of support […]
Sales funnel benefits Improve the productivity of your company Implementing a sales funnel strategy in your business will, on the one hand, make the team establish deadlines for action , ensuring that each of the actions is organized and, consequently, greater productivity . This order, as well as establishing the […]
More integrated and coordinated team For a successful sales funnel, it is essential that each and every one of the team members, both sales and marketing, work together and in harmony . Therefore, integrating this type of strategy into your business is a great way to create cohesive and brilliant […]
A kam or key account manager is the person in charge of managing the most important accounts of a company . These can be both those that represent a high turnover and those that are of interest at a strategic level. The goal of this professional is to make sure […]
In addition to the aforementioned functions of the key account manager, this professional is also in charge, internally, of leading the company’s sales team and directing each of the business projects . Therefore, the kam does not work alone within its organization, so it must also be capable of giving […]
What is business to business or b2b in sales? Business to business or b2b , literally “From business to business”, refers to sales between companies, that is, transactions between manufacturers, manufacturers and distributors or distributors and retailers. Instead, sales that are made directly to consumers are called b2c. B2b marketing […]
It is important to understand that a sales professional is not going to fulfill all the characteristics of one of the 5 types of salespeople that Adamson and Dixon established. Typically, it has one or more attributes of each type. The key is to know which profile you share the […]
This is one of the main differences between both CRMs. Hubspot has a greater range of tools , including marketing and sales automations, as well as customer support functionalities. Instead, Insightly focuses more on management tools, both project and sales . This makes the first one better suited for all […]
