Looking to learn everything there is to know about 301 redirects, including how to use them to boost your organic traffic? You’re in the right place. 301 redirects are pretty simple. They’re used to redirect one webpage to another. But understanding how they relate to SEO is more complicated. In this guide, you’ll learn: Don’t see the file? That means one of two things: You don’t have a .htaccess file. Create one using Notepad (Windows) or TextEdit (Mac). Just create a new document and save it as .htaccess. Make sure to remove the standard .txt file extension. Redirects Explained Your site isn’t running on an Apache web server. This is somewhat technical, but there are different types of web servers.
Apache Windows
Nginx are the most common. Only Apache servers use .htaccess. To check that your website runs on Apache, ask your web host. Here are some snippets of code for adding common executive data types of 301 redirect via .htaccess: IMPORTANT. These instructions are for Apache web servers only. Read this if your site runs on Nginx, or this if your site runs on Windows/IIS. SIDENOTE. The reason why I’m talking about URL Rating (UR) and not PageRank is that Google discontinued public PageRank scores in 2016. Now there’s no way of knowing how much PageRank a page has. I’m not saying that UR is a PageRank equivalent by any stretch, but it’s the closest comparable metric we have. So how does this relate to 301 redirects? Before 2016, if you used a 301 redirect to redirect one page to another, there was some loss of PageRank along the way.
Redirects Explained That’s debatable
But 15% seemed to be the general assumption. It’s also the range Matt Cutts, Google’s former Head of Webspam, alluded to in this 2013 video:SIDENOTE. The reason why I’m Mobile List talking about URL Rating (UR) and not PageRank is that Google discontinued public PageRank scores in 2016. Now there’s no way of knowing how much PageRank a page has. I’m not saying that UR is a PageRank equivalent by any stretch, but it’s the closest comparable metric we have. So how does this relate to 301 redirects? Before 2016, if you used a 301 redirect to redirect one page to another, there was some loss of PageRank along the way. How much? That’s debatable, but 15% seemed to be the general assumption.
