by Eye! You do not have to use only one attribution model in ecommerce, there are organizations that look at multiple models , and even combine them, in order to compensate for the weaknesses of each one. Before choosing yours, we advise you to do trial and error tests until you find the ones that work best for your business. Choosing the right ecommerce attribution models will greatly help you know where to focus your efforts and therefore optimize your budget.
Knowing the customer journey perfectly
Both for new ones and those who are already loyal, is very valuable information for your brand that you should not waste. Your sales will Jamaica B2B List increase if you perfect your attribution marketing strategy, since having a presence on different platforms is useless if they are not providing you with the results and conversions that you expect or need. It is better to choose appropriately where it is worth continuing to be and where not or, on the contrary, improve your presence in those weaker points to make more customers convert.
It doesn’t matter if your company is big or small, or what sector you work in, ecommerce attribution models will be useful to you and help you grow at any business stage. Start experimenting with them now to find the ones that best suit your strategy.
In the first case
The conversion path will be easier and it may be better for you to look at a first-click model, while in the second, it will be more complex and have Mobile List more points of contact with the customer.
On the other hand, if you have just opened your online store and your funds are limited, the last click model may be the one that will help you the most to focus your business in the right way, selecting the best keywords that consumers use before making the purchase.
