The term “smarketing” comes from the combination of sales + marketing . In short, it is a work methodology that helps marketing and sales professionals work in a more aligned and efficient way to achieve leads and online sales. Smarketing is a great strategy to optimize resources, since it helps to minimize the classic conflicts between the marketing and sales departments and make them work together to close more conversions. According to several studies carried out by HubSpot, the more the marketing and sales departments align, the more the perception of the marketing and sales strategy improves.
The Origin of Smarketing
Is in trying to solve a recurring conflict, since when marketing and sales are not well coordinated . It is possible that there is no agreement on what constitutes a lead. What actions should be carried out on it and when it should go from one team to another. other. Instead, with smarketing, both teams align and we stop wasting resources on inefficient processes and misunderstandings.
CEO and co-founder of Cyberclick. He has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship Finland B2B List program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain under 40, according to Global Entrepreneurship Week 2012 and IESE. He is the author of “The Happiest Company in the World” and “Diary of a Millennial.”
How is smarketing applied
CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and Mobile List completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of “The Happiest Company in the World” and “Diary of a Millennial”.
