Hubspot is a cloud crm that helps businesses grow with sales, service, marketing, and content management software. Your teams will be able to work with a single data source, helping you build deeper customer relationships and deliver a world-class experience. Hubspot’s all-in-one crm platform includes sales hub , with custom […]
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Customer service can be essential to accompany and help in the purchase process. Although contact by email or telephone is very good, you can also use the other communication platforms. Which can be integrated into any e-commerce quickly and easily. In addition, the sector to which the company belongs is indifferent, this type […]
They allow you to reach more customers and achieve higher sales volumes, which in turn generates more revenue. They help to motivate sales representatives more, since they can see the results of their work more quickly. Customers tend to prefer shorter buying cycles, as they allow them to find a […]
The purchase cycle is the process that a consumer goes through from the moment. A need arises until it is resolved by purchasing a product or service . In general, the consumer goes through the phases of awareness (identification of the need). Evaluation (investigation and consideration of different ways to […]
The purchase process should be quick and easy. In addition, it should not be mandatory for the user to register to be able to buy and it is necessary to always avoid asking. The user for the same information twice, especially when it is the payment information or the shipping […]
Many consumers abandon their carts when taxes, additional fees, and shipping charges are added to products. Specifying the price of the product well, with its corresponding taxes, and shipping costs, which should be tried to reduce as much as possible, is a way to solve this problem. Never hide additional costs until […]
In marketing, we call the process a consumer goes through from the moment a need arises until it is resolved by purchasing a specific product or service. Throughout this process, the consumer goes through different stages : first he becomes aware of the need, then he investigates and considers different […]
Offer better information about your products. The objective is to generate trust and make the client very clear about what they are going to receive. You should also include detailed information about your shipping and return policy in a prominent place on the web. Improve customer service to reduce frustration […]
In the ecommerce sector, online purchases that remain unfinished for any reason are called “abandoned cart” . That is, the user has entered the store and has started the purchase process by depositing. One or more products in the cart, but has not taken all the necessary steps to formalize the conversion. For […]
Eye! You do not have to use only one attribution model in ecommerce, there are organizations that look at multiple models , and even combine them, in order to compensate for the weaknesses of each one. Before choosing yours, we advise you to do trial and error tests until you find the ones […]
There is another attribution model in ecommerce that can be very useful. It is known as a data-driven model . It is very common that, before making a purchase or other valuable action. Users click on different ads or interact with them in different ways. This model assigns the value of each touch point […]
This model gives more value to the first point of contact that a customer has with the brand. If, for example, their first interaction was clicking on an ad from one of your campaigns. This action is considered the one that converts the most. It is perfect for stores with […]
